Welcome to the Phoenix universe!
Phoenix is the brand’s original model. Boasting an elegant design, rectangular bezel, iconic dial, and automatic mechanical movement… it epitomizes the very essence of our brand.
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Explore our Gyres model, a vibrant tribute to Nature.
Our Gyres collection draws inspiration from circular movements; specifically, the immense oceanic whirlpools •••
Our Universe
Where It All Began
Competitive sailing has taken me to many playgrounds. It was on February 12, 1995 – while sailing with a crew aboard the yacht Warhorse, •••
More Than a Project, the Birth of a Mission
With 165 billion empty cans and nearly 600,000 tons of ghost fishing nets adrift •••
Take action for Our Nature and Our Oceans
Crafting bold and innovative timepieces with upcycled. •••
Our Vision
Reconciling economic principles with social responsibility by infusing new watchmaking standards inspired by the circular economy.
Our Mission
Creating bold and innovative timepieces with upcycled components.
Take Action
Now!
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Together, let’s take a big step towards a sustainable future.
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